Introduction
There are many successful cases in the e-commerce industry. Here are a few examples of how innovative strategies and technologies can be used to make the leap.
Case 1: Amazon’s global expansion
Getting started: Grew from an online bookstore to the world’s largest online retailer.
Key factors: Logistics network optimization and membership (Prime) success.
Case 2: Shein’s international layout
Focus on fast fashion, relying on low prices, high frequency new products to attract young consumers.
Use social media to go viral.
Case 3: Small brands of social e-commerce counterattack
An artisan brand doubles sales by showcasing the process on TikTok.
Conclusion
From these successful cases, it can be seen that clear market positioning and innovative marketing methods are the keys to the success of e-commerce.
